This is one spot in a series of six that cover Sports, Entertainment, and "Tech" (DVR recording etc.) available on DirecTV Latin America. The creative director on the project wanted to push a feeling of "chaos" due to the sheer amount of programming available on the service. For us, that meant trying to find a happy medium between faithfully conveying content and product while not making the camera and images move so fast that you got dizzy just watching the wireframes. In the end, we built a large cluster of 120 or so monitors that we could directly assign and time footage onto, then further populated the scene with a cloud of hundreds of monitors that looped multiple streams of footage for background. (Technical aside: the hundreds of background monitors were instanced particles, which allowed us to render the spots in a somewhat reasonable amount of time). With the world built, it came down to timing camera animation and working the curves so the movement and landings weren't too jarring (that camera is moving really, really fast.)

Images from "Entertainment" & "Tech"

Viewport view of the 3D scene

~ Built and composited in Softimage ~